MADONNA TO OPEN HARD CANDY FITNESS CENTERS AROUND THE WORLD - First To Open in Mexico City - Madonna To Attend Opening on November 29 - Enrollment Center Now Open For Memberships
October 25, 2010 (Mexico City) – Madonna in partnership with her manager Guy Oseary and New Evolution Ventures (NEV) announced the establishment of Hard Candy Fitness global gyms which will open in major cities around the world. The first Hard Candy Fitness is a beautiful and uniquely designed 30,000 square foot space which is scheduled to open in Mexico City mid November in the exclusive Bosques de las Lomas area. Madonna will be visiting the gym on the 29th of November for the official launch.
Throughout her career Madonna has been devoted to fitness and well being and has worked out in literally hundreds of gyms around the world. As a result, she has a strong vision on what the ideal exercise, dancing and work out environment should be. The direction for how to bring that vision to the fitness world began to take shape during an initial meeting between Mark Mastrov, the innovator behind 24 Hour Fitness and Guy Oseary early in 2008. Mastrov has built a fitness empire of over 420 clubs in 16 countries. Mastrov, his partner Jim Rowley of NEV, Craig Pepin-Donat, the Vice President of Marketing and Development, along with Madonna and Oseary, are now in the planning stages of opening 10 more locations in Russia, Brazil, Argentina and throughout Europe and Asia. In addition, they are currently exploring opportunities and local partnerships around the globe for facilities where fitness, fashion and entertainment create a unique member experience.“Madonna’s world tours have taken us to many of our favorite cities around the world. We are looking forward to opening Hard Candy Fitness with NEV in many of these same places,” commented Oseary. “Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere.” stated NEV Chairman Mark Mastrov.
Chris Dedicik, Hard Candy’s Managing Director commented, “Hard Candy Fitness is a one of a kind experience merging fitness with entertainment. We are dedicated to exceeding the expectations of our members.” Hard Candy Fitness members will experience the very best in innovative training methods including private, group and dynamic training including traditional classes such as Zumba, Latin Moves and Cardio Kickboxing as well as new programming designed specifically for Hard Candy Fitness. The fitness center will also include a Bike Studio, a Mind Body Studio featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeria and the newest trends in Yoga. It will also house a healthy alternative Juice Bar/Cafe. The lavish locker rooms built with the finest materials will be a sanctuary for members who will be able to relax in sauna and steam rooms. Members will also benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment / free weights and the best group fitness, functional training accessories and brands including PreCor, Hoist, Free Motion, Nautilus, Hammer Strength, StarTrac, AbCoaster, and TRX suspension training. For membership information, visit the enrollment center at Bosque de Duraznos 47, Bosques de las Lomas or call +52 55 5245 7550.
Source: Madonna.com
OMG!
Please come to Malaysia!
OMG ... stop that!
make the money Madonna...make the money girl!!
I thought the HC era was over:(
ur an idiot. just because its called Hard Candy gym or whatever, doesnt mean it has anything to do with the album, or era.
WILL IT OPEN UP IN LOS ANGELES? any in the US?
I hope it too, to open in the US. Preferably, LA/NYC.
But I think with the economy the way it is, and the lack of people having extra money in their pockets to get a membership for something like this, is extremely low. So as of right now, I can see as to why, there is none opening in the US.
And to the idiot that said, "...though the HC era was over" What an idiotic statement. The name is play on words. Hard=as you are working out, your body becomes hard. Candy=after that working out, and all the sweat, tears and pain, your body will become candy.
I kinda like it.
OMG YES!! IF ANY BUSNESS VENTURE EVER MADE THE MOST SENCE ITS THIS!! IF ANYONE HAS THE RIGHT TO TEACH ABOUT FITNESS ITS HER WHO HAS DEDICATED HER LIFE TO IT! I SEE THIS HAS A VERY SUCCESSFUL MOVE AND I THINK WILL MAKE HER BILLIONS OF $$ IN AFEW YEARS IF THEY OPEN MORE LOCATION! THINK ABOUT IT SHE CAN EVEN MAKE & SELL HER OWW FITNESS PRODUCTS AND EVEN MIXED FITNESS CDS THAT SHE CAN GET DJS TO PRODUCD EVERY YEAR AND SELL THEM AT THE CLUBS AND MAYBE EVEN HER OWN NEW CDS TOO :) CRAVE
Love her, love the concept. Come to San Francisco and replace Gold's Gym in SOMA and the Castro please.
im just hoping the membership card has a picture of her on it lol
"And to the idiot that said, "...thought the HC era was over" What an idiotic statement. The name is play on words...Candy=after that working out, and all the sweat, tears and pain, your body will become candy."
Yeah cuz when I see candy, it always reminds me of sweaty aching bodies...nothing idiotic about that...
Worst. Idea. Ever. Madonna is clearly cashing in on her brand, to feed her various philanthropic efforts.
worst ever?? no love, the worst would be a perfume...that would be the WORST ever. and everyone else cashes in on her brand, why shouldnt she.
I want a bobblehead of every Madonna era. Is that too much to axe?
@Trey
do you mean "ask"? lol
@anonymous. Axe and ask are one in the same! I'm just slaughtering the English language as many Americans do (myself for the hell of it).
But is it too much to ask/axe?
Seriously? Why is this idea being entertained further? This is really obnoxious if you ask me. To base a gym over a hideous mainstream album is ridiculous. Here comes the death of Madonna as an artists and the birth of Madonna: the cheap plastic label. I am so disappointed in her.