Gucci's new 46,000-square-foot flagship at 725 Fifth Avenue in Trump Tower takes Manhattan's designer retailing to a whole new scale, dwarfing many of its nearby competitors. The opening of the store, and Giorgio Armani's plans to open a 47,000-square-foot retail site on Fifth Avenue this fall, raises speculation as to whether Fifth Avenue is set to experience the luxury brand building boom seen recently in Tokyo's most famous shopping district, where one store is taller than the next.

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And the brand is arriving here with one of the most anticipated parties of fashion week. Gucci on Wednesday will cohost an event with Madonna at the United Nations to benefit UNICEF and Raising Malawi. There will be performances by Alicia Keys, Timbaland and Rihanna, and the co-chair list includes Drew Barrymore, Salma Hayek, Demi Moore, Gwyneth Paltrow, Sarah Jessica Parker, Téa Leoni and Lucy Liu. For the occasion, Giannini has created special dresses for herself and Madonna, having held meetings with the performer at her home in London.

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Source: WWD.com