There's an interview with Margaretha van den Bosch in today's Swedish Metro. Margaretha is Head of Designers at H&M, and is the woman who persuaded Madonna to launch a designer's collection with H&M.

As H&M told Drowned Madonna a few weeks ago, the collection has been a smash hit. "The press can say whatever they want. The costumers loves it," is Margaretha's reply to the bad press the collection has recieved. "Madonna is 48 years old, so of course the collection is slightly more sophisticated and grown up. We do have costumers in that age too."

Unlike other stars who work with H&M, like Kylie Minouge who just uses her name on the following summer beach collection, Madonna inspected all her clothes down to the smallest seam. "Nothing comes over that threshold that she doesn't like, but that's the point. This is her designer's collection, so of course you want her to decide."