When MadonnaTribe reported the first news about Madonna's new H&M line, we mentioned for the first time online ever, on December 7th 2005, that - differently from the 2006 "Madonna & Crew" campaign - this collection was also going to feature a tv commercial. Today we can bring you more exclusive tidbits from this tongue in cheek and hilarious forthcoming commercial. The full lenght commercial is 1 and half minute long and it's basically a short comedy skit which is used to show H&M clothes in a funny, unconventional way, with Madonna plays a fashion guru that has to restyle the look of a 20something girl, a charachter between a punk gal and an harajuku girl. (braids, asian look, short kilt skirt, red sleeveless jacket and huge headphones).

Escorted into Madonna's white office by two models/assistants, a blond and a brunette, passing through white rooms with huge doors, the girl is presented to the Queen of Fashion awaiting behind her desk with 4 assistants behind her. A close shot of an incredibly beautiful Madonna's is then shown, saying to the girl: "How can I help it". Then the girl's left sock goes down by its own and the girl puts down the other one. Madonna says: "I Like It".

Change to another sequence. Madonna beats with her black whip a huge screen with the word "FASHION" projected on it saying: It, it, it. She then asks to the girl: "What is it?"
The girl says: "I think..". Madonna interupts her saying: "Don't think it, you need to know it".

Then Madonna's two fashion stylist, (a tall and shorter one who are indeed very stereotyped - French accent included), are introduced in the next sequence, taking place in a dark room from which the three of them are looking at the girl through a see-through, police station-like mirror while she is waiting in the next room, wondering what they can do to rescue the girl's image.

Then the sylist take care of the girl, trying different looks on her. The right one of course will end up being the same H&M style Madonna wears in the final sequence. When the girl comes out of the room Madonna is satisfied with the result and says:"You made it". The shorter stylist bows to Madonnas feet saying: "No, you made it".

Madonna then takes the girl under her arm and leaves the room with her saying: "and I love it", while one of stylists dances with the girl's old punk wear on.

The commercial is really great and uses most of the same settings you've seen in the campaign images - or we should better say it's actually the other way round. This also explains why you also have a picture of Madonna in a dark room, with a black scratched table, while she has been posing for all the other images in white, glaring and hi-tech scenarios.

Obviously all the female characters in the commercial proudly sport their H&M looks, everything in simple black, white and neutral colors - just like the entire collection designed by Madonna.