A modern twist on feminine classics
The creative collaboration between Madonna and H&M continues with the arrival of the ”M by Madonna” collection, which will be available worldwide on March 22, 2006 in all H&M stores having women’s departments. Margareta van den Bosch, H&M’s head of design, and Madonna have come together to create a line of clothing that reflects Madonna’s fashion sensibilities, modern elegance and femininity.
"Madonna has a remarkable feel for fashion and trends. She is a total professional, inspiring and enthusiastic. She was involved in even the smallest details of every design. The result, ‘M by Madonna,’ is all about fashion that people can really love and wear season after season," states van den Bosch.
The unique yet classic “M by Madonna” line includes glamorous tops, trendy lumber jackets, tailored blazers and other apparel, such as shirt dresses and kimono dresses. A Madonna favorite is a stylish trench coat in cotton poplin or leather. The palette is primarily a neutral one – white, black, khaki and grey. Fabrics range from silk, wool and viscose jersey to body-sculpting lycra. The entire line is embellished with a small “M” logo on linings, zippers and buttons. In addition, the “M by Madonna” look includes a wide assortment of accessories – sunglasses, party bags, clutches and narrow leather belts.
This dream music and fashion collaboration between Madonna and H&M began last spring when H&M supplied a complete line of casual clothing for Madonna’s touring troupe – the band, dancers, crew members and the Material Girl herself. On that occasion, Madonna and H&M worked together on a specially designed Madonna track suit, which was sold at H&M stores worldwide.
Founded in Sweden in 1947, H&M, with over 1,300 stores in Europe, North America, the Middle East, and soon in Eastern Asia, is synonymous with fashion and quality at the best price. The company’s fashions are created by in-house designers. The ‘M by Madonna’ collection will be sold in 28 countries around the world.
Madonna, a seven-time Grammy winner, children’s book author, fashion icon and visionary, is a cultural innovator of astonishing diversity and enduring appeal. Her most recent CD, “Confessions on a Dance Floor,” immediately shot to the top of the charts in 29 countries. Her Confessions Tour was the most successful tour ever by a female artist. The DVD/CD, "The Confessions Tour - Live From London," has just been relea
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