Once again Premier KIDS January 2007 had another successful season, with quality independent retailers and key buyers from department stores all making their way to source the best collection of children’s clothes, footwear and accessory brands through to gift items, lifestyle products and maternitywear.

Kidswear buyers from Harrods, Debenhams, Fenwick, Hoopers, Daisy & Tom, Charlottes’ Web, Applejacks Kidswear, Scallywags, El Corte Ingles and Arnotts were just some of the attending stores. There was an impressive 12% increase in actual numbers of overseas attendance compared to last year with good attendance from Russia, Japan, Finland, Greece, Norway, France, Denmark and Germany all attending Premier KIDS with a focused mind and high expectations.

There was a buzzing atmosphere around the catwalk captivating the major looks for Autumn/Winter 2007/08 and from the many new launching brands. Barry Weldon, UK Agent for English Roses by Madonna, said: “With 26 years experience I’ve never had such a good experience at an exhibition, the amount of enquiries that we’ve had is better than I could have ever wanted. We’ve had a great reception here, an amazing feedback from retailers and are overwhelmed with the amount of interest created around the collection. All parties involved with the brand are extremely happy with the show.”

Premier KIDS looks forward to the Spring/Summer event, showing on 8.9.10. July 2007 with another great show.