New Material Girls Press Release

Posted by Sylar On Wednesday, July 28, 2010

Macy’s today announced that the new “Material Girl” collection, designed in collaboration with Madonna and her daughter Lourdes (Lola), launches on Tuesday, August 3, exclusively in 200 Macy’s stores across the country and on Customers who shop first will enjoy special giveaways and a chance to win Madonna-autographed tees at select stores (see participating store list at bottom).

The first 200 customers to line up at six Macy’s locations will receive a free bandeau top from the “Material Girl” collection and a $10 Macy’s gift card to shop the collection that day. Customers can also celebrate Madonna by dressing in their favorite look inspired by the Material Girl herself. Die-hard fans who line up between 10 AM – 12 PM on August 3 will also have a chance to receive a Madonna-autographed “Material Girl” tee at select stores. In addition to the bold fashion and accessories the “Material Girl” collection offers, Macy’s will host Madonna-inspired events in select stores on August 3 to engage eager fans and fashionistas. Customers are invited to join in the fun as select Macy’s host afternoon dance parties featuring Madonna beats, exclusive giveaways and delicious treats.

“The launch of ‘Material Girl’ at Macy’s on August 3 will create a frenzy among young style-setters who will want to be the first to have this bold new fashion brand from Madonna and Lola in their closets,” said Martine Reardon, executive vice president of marketing, Macy’s. “Madonna is a legendary fashion icon, and Lola has a great sense of style that reflects her global fashion view. The national unveiling of this collection will be an incredibly exciting moment.”

To celebrate the launch of Material Girl on August 3rd, singer/songwriter Taylor Momsen, the celebrity muse and face of the “Material Girl” marketing campaign, will make a special appearance at Macy’s Herald Square in New York City from 5 to 7 p.m. Lucky consumers and fans will be able to watch Momsen in a live acoustic performance in the juniors department on the 4th floor followed by a photo opportunity with a $50 Material Girl purchase. Additionally, select Macy’s stores across the country will host Madonna-esque in-store events to engage and entertain loyal fans and fashionistas nationwide. Macy’s Herald Square’s world-famous Broadway windows will also be transformed into a “material world” filled with hot new product from the “Material Girl” collection.

A fast-fashion juniors collection, “Material Girl” will span multiple categories including apparel, footwear, handbags and jewelry. The brand is designed to appeal to today’s Material Girl – a spontaneous and fearless individual who invents her own fashion trends and is never afraid to make a bold statement. The brand caters to her eclectic taste in music, dance and Hollywood. Designed for affordability and
replenishment, the collection will retail from $12.00 to $40.00, comparative with pricing strategies at juniors specialty stores.

If you want to be a “Material Girl,” or want more information on the line, Lola’s blog and a chance to meet the Material Girl herself in NYC, visit

Source: Iconix/Macy’s, All About Madonna

2 Responses to "New Material Girls Press Release"

  1. Anonymous Said,

    The clothing line is great but what is so stupid is that how many young teenage girls are Madonna fans? Mostly Madonna fans are older or gay guys/men. So I want to see the turn out and how many young tee girls love Madonna give me a break. It kinda sucks for the real Madonna fans like me a male who is 23 and basically rejected as well as anyone who is an adult and especially people who are male. So it kinda dosent make sense to market madonna on this when most of her fans are not little teen girls. Even though I am gay it's kinda weird wanting to go to the macys thing cause I do live in NYC and trying to participate or get me that autographed tee when I am a guy at a girls clothing line for teenage girls. Its kinda rediculous and embarassing but hey I love Madonna I like free shit and having something autographed by Madonna would be sweet and showing support etc. They really should have just said it was lolas line with help from her mom cause thats what it really was. Anyway I still cant get over how the marketing thiks that there are so many Madonna fans that are teen girls, lmao. Uhhhh yeah when the hell did you check that?


  2. Trey Said,

    GO! Who cares if it's for teen girls, and yes I agree with a lot of the things you said.


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