Madonna said in talks for apparel line

Posted by Sylar On Tuesday, February 16, 2010

In the growing love affair between celebrity and fashion, one of the biggest names out there is close to getting into the groove: Madonna.
The pop icon is in talks to launch a contemporary women’s collection with a group of licensees that would be sold exclusively at Macy’s, according to sources. The merchandise would include apparel, accessories, intimates and footwear. Label names under serious consideration for the product lines include Material Girl for the apparel and Truth or Dare for the lingerie and underwear.
“Truth or Dare” was the title of a 1991 film, which documented Madonna’s groundbreaking Blonde Ambition worldwide concert tour.
Madonna’s longtime publicist, Liz Rosenberg, did not return calls Monday seeking comment. A Macy’s spokesman also declined comment.

Iconix Brand Group Inc. is involved in the negotiations for the venture, according to sources, and Madonna has made visits to the company’s New York offices. Iconix is a brand management firm, which owns and licenses 21 brands, including Candie’s, Bongo, Rampage, London Fog, Rocawear, Danskin and Badgley Mischka. The brands ring up $10 billion in retail sales in total, according to the company.
An Iconix spokeswoman declined to confirm or deny a potential Madonna deal. “Iconix has no comment on this story,” she said.
However, sources said a deal is close to being signed.
Iconix has experience working with pop superstars, having re-signed Britney Spears last month to a second year representing the Candie’s brand, which is sold exclusively at Kohl’s.

Full article at WWD

7 Responses to "Madonna said in talks for apparel line"

  1. Anonymous Said,

    And it just keeps getting worse....


  2. Anonymous Said,

    I hope not. It's way too cheesy. Leave that for the rest of the pop girls.


  3. Anonymous Said,

    she's become a hollywood git... everything she used to loathe.


  4. Anonymous Said,

    Why is she doing this? What is the point? I am seeing this woman turn into everything she hated back in the day. WTF!

    Macy's of all stores!!!! What the hell!?!?

    Leave this crap to the Wannabe's M!



  5. Anonymous Said,

    bitch is desperate for a quick buck...


  6. Anonymous Said,

    why is she doing this? she has earned so much money - so much reputation. she's the most important female pop-singer of all times, and i suppose there will never be any other pop-artist who will gain such cultural importance and sucess like madonna. so why this cheap money-making?????????? maybe she had to pay too much to guy???


  7. Anonymous Said,

    Ever thought that maybe this isnt for money. Damn you people are so retarded. She already did clothes before for HnM did you forget that. Madonna has always been intertwined with Fashion and around designers so it makes sense that people would want to work with her in that regard. You really think she needs to do that for money like if she is broke or needs anymore seriously.


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