Behind the scenes of Louis Vuitton shoot

Posted by Sylar On Wednesday, July 01, 2009

Marc Jacobs was so pleased with this spring’s Louis Vuitton campaign featuring Madonna that he was eager to do an encore. “But very quickly Marc said, ‘I want something completely different,’” related Antoine Arnault, Vuitton’s communication director. The new ingredients included a dash of Tamara de Lempicka and a soupçon of Man Ray for color-drenched images by Steven Meisel with a surreal edge, thanks to generous use of solarization, a technique of overexposure first perfected by Ray. “It gives something very graphic, more edgy” than the first Madonna campaign, also by Meisel, which depicted her as a French coquette in a Parisian bistro setting, Arnault said. The new spots, which break in a range of August titles, feature a variety of runway looks and leather goods, many in the house’s signature monogram.
Asked about the impact of the first Madonna campaign, Arnault said, snapping his fingers for emphasis, “Everything she was wearing in the first campaign was sold within a few months. People came into the store saying, ‘I want the Madonna bag, the Madonna shoes.”

Source: WWD

5 Responses to "Behind the scenes of Louis Vuitton shoot"

  1. Anonymous Said,

    She looks soooooooooooo pretty, why didnt they do a more natural look like this? Has she been working out less on her arms cause I don't see the vains sticking out as normal!

    Anywayz, bella Madonna


  2. Anonymous Said,

    They should do these two campaigns instead... I like the nonchalance in these pictures plus the dress, the bunny rabbit and the gloves looks very enticing... make me wanna buy all of it, SERIOUSLY! Long Live The Queen! I miss the arms though hehehee...she's to workout more, everytime I workout, I only think and listen to Madonna and her songs....


  3. Jaap Said,

    She's much prettier without the photoshop. Even with the lettuce on her head.


  4. Anonymous Said,

    Marc Jacobs's hustler bf is hot...


  5. Anonymous Said,

    Hell yes! And his body is yummy!!! He's got the best legs I've seen on any man... absolutely dreamy.


Post a Comment