Ticketmaster Entertainment Inc and Live Nation Inc may unveil a merger as soon as this week, creating a music industry powerhouse with a combined market value of over $700 million, a source briefed on the talks told Reuters Tuesday.

If the deal goes ahead, the marriage of the world’s biggest concert promoter and the leading ticketing and artist-management company will create a dominant force in the industry with ties to more than 200 artists such as the Eagles, Miley Cyrus, Christina Aguilera, Madonna and Jay-Z.

A successful deal will also crown Live Nation’s longstanding efforts to mold itself into a diversified conglomerate with businesses beyond concert promotion.

A source briefed on the matter told Reuters that talks are at an advanced stage, but could still fall apart over issues such as management control.

Source: Reuters