The new issue of French fashion magazine Vogue features an interview of Marc Jacobs by Loïc Prigent and of course the US stylist is asked about her collaboration with Madonna for the new Louis Vuitton campaign:
L.P.: How Madonna ended up on the Vuitton ads ?
M.J.: I'm very proud I got the idea and that our agendas could match. At her latest concert at the Stade de France I was very moved by her ability to change.Then on Monday morning, when I arrived at Louis Vuitton's office for a meeting with Antoine Arnault to choose the face for the new campaign, I told him: "Madonna". I text messaged her and less than ten minutes later she said yes. She always has her blackberry within sight. I told her about Brassaï, about a certain idea of Paris. And if there's someone who can understand Style, it's her, she isn't a newbie when it comes to fashion.The photo shoot lasted one afternoon, between people who trust each other, it went smoothly.
L.P.: New York newspapers report she was paid $10 million ?
M.J.: I don't really have any idea about the exact figure but it's far from the truth.Madonna did it for another reason, not for money, since she agreed before any negociations took place.The financial aspect was dealt with later and quickly, between Guy Oseary, her manager, and Antoine Arnault.
Source: Madonna Tribe
It was a perfect decision! I'm glad Madonna did it! This by far is the best Louis Vuitton ad, before my fav LV ad was Naomi on the desert with her Murakami trunks, now, its this one. The bags are ok though, nothing revolutionary but those pictures are forever should be kept! Loves It! --P!
Hi! I've made an full version of across the sky using the verses of madonna's leaked demo and my own verses mixed up on an instrumental produced by me. :D
Check it out:http://www.youtube.com/watch?v=Q5tFwfA3gYA
sorry to be posting here on this post but the other refering "across the sky"is much older.
i like M's new look for the ad...not to thrilled about the outfits though. her hair and make-up were right on target. j-lo ad was other fave and memorable LV campaign for me.
p.s. i think tom ford and marc jacobs are gross. what is their appeal?