Great Tour Services for Madonna

Posted by Sylar On Tuesday, June 03, 2008

Eighth Day Sound (Highland Heights, Ohio) is carrying 40 channels of Sennheiser wireless equipment on Madonna's Sticky & Sweet tour with the Sennheiser SKM 5200 vocal microphones and G2 personal wireless monitoring systems. "Madonna's tour is exceptionally demanding," says Owen Orzack, director of touring services. "We are very happy to have Sennheiser's frequency agility and rock-solid reliability. Moreover, Sennheiser provides timely support with frequency coordination."

The company has similar Sennheiser packages on tour with George Michael, Duran Duran, Death Cab For Cutie, Kanye West, Rihanna, The Raconteurs, O.A.R. and many others. In recent years, project manager Jason Kirschnick noticed that more and more of these high-profile tours were requesting Sennheiser's G2 personal wireless monitoring systems. "I'm not surprised," he says. "Their frequency selection is great and, crucially, the sound is beautiful. Artists can wear them night after night without fatigue."

Eighth Day Sound executive vice president Jack Boessneck expressed thanks for Sennheiser's support: "No other company that I know of does something like this! No one else has a plan in place, a mechanism, to move mountains for their customers no matter where they are in the world." "Right now I'm working with [artist] relations managers Mark Saunders and Kristy Jo Winkler to fulfill Madonna's team's request for six mics with gold plating," Boessneck continues. "I sent a parts list off, and the very next day I had six gutted handhelds sitting on my desk. Unlike a lot of other companies, Sennheiser understands that in the touring industry we need to get things done now and that the paperwork and politics can wait. I can't tell a customer, 'That's not possible to do by tomorrow.'"

Source: Mix Online (found on Madonna Tribe)

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