Vodafone Group Plc said that with Warner Music International it has completed an agreement allowing new music and mobile content from Madonna’s highly anticipated new ’Hard Candy’ album to be distributed and promoted exclusively to Vodafone customers around the world, prior to the April 28 global release of Madonna’s 11th studio album for Warner Bros. Records.

From April 21, a total of seven tracks from ’Hard Candy’, with songs by the multi-platinum, Grammy-winning singer, songwriter and video visionary, will be released at a rate of one a day counting down the week before the album is available. Each track will remain live for 24 hours for download before being replaced by the next one, the companies noted.

In addition, Vodafone customers in selected markets including Spain, Portugal, Germany and Belgium will get exclusive mobile access to the newly released single ’4 Minutes’, effective immediately.

As part of this unique music experience, Vodafone customers in all participating territories will have access to Madonna’s mini site on Vodafone live! which will include one week of exclusive, associated mobile content, including ringtones, ringback tones and SMS tones.

Vice Chairman WMI and President, Warner Music Europe, John Reid, said, “This is an innovative way to reach millions of Madonna fans around the world, building anticipation and excitement around this landmark release and helping to create a real event for Vodafone customers.”

Vodafone is the number one digital music service provider in the mobile telecommunications industry in Europe and number two digital music service provider overall in Europe.

Global Chief Marketing Officer, Vodafone Group, Frank Rovekamp, added, that the project was a result of their insight into what customers wanted and how they preferred to listen to music.

Sources: RTTNews and UTalkMarketing (found on Drowned Madonna)