Justin Timberlake and Timbaland are
off to London to appear in Madonna's new video for the song "
4 Minutes to Save the World." The two
cowrote and co-produced the track, which is the first single off her forthcoming album (the last full LP she'll release for Warner Bros.), due out this April. Queen M also recently shot the cover art for the album (believed to be titled
Give It To Me) with renowned fashion photographer and frequent collaborator
Steven Klein. As fans clamor for a glimpse at the superstar's latest reinvention, details
are starting to emerge about her new look and sound. Madonna's stylist,
B. (yes, she just goes by the initial), told
Women's Wear Daily at Chanel's couture show on Tuesday that "Madonna's look is going to be
more edgy, more fresh — no more disco." And Warner Bros. staffers who heard the record at a listening session last month describe it as "
very now." Says an insider: "
For the first time, [Madonna's] not chasing the next new sound. She's embracing what's happening today."
Source: www.ew.com
"not chasing the next new sound" and "embracing what's happening today" both sound like put downs to me when it comes to Madonna.
To me it sounds like "she's given up" and "she went to the go-to guy to get a hit".
My sentiments exactly. However much I am looking forward to hearing this new album and expecting that every track will be a top notch Timbaland & Madonna collaboration, I can't help but feel a little let down already. Maybe even, dare I say, disappointed. Madonna has never been about "embracing what's happening today." That's just spin designed to downplay her desire to chart successfuly in the States.